KERNWERT is supporting WoM22 – Week of Market Research as a sponsor and is giving a presentation

  BARMER Changemaker Community launched

#news  KERNWERT is the first German market research service provider to receive information security certification VdS 10000

September 2021 // As the first software provider in the market research industry in Germany, we have had our comprehensive information security standards certified according to VdS 10000 and received the official certificate at the beginning of September.

#methods  Professional article: Mobility association reports on market research community with KERNWERT

September 2021 // In the 9/2021 issue of the trade magazine stadtverkehr, our customer, the Rhein-Main-Verkehrsverbund (mobility association for the Rhine-Main region) reports in detail on the planning and implementation of its RMV community.

#news  Software update: Automatic transcription of video and audio files

Video and audio recordings play an important role in the qualitative data collection: They provide us with authentic, everyday statements from the participants and make the answers of the consumers more vivid and illustrative. However, the evaluation is more challenging, it requires a lot of time, as a fast access to certain statements is not directly possible.

#news #methods  Professional article: Extending and supplementing remote interviews and group discussions

July 2021 // For the online special Qualitative Market Research of planung & analyse, Ruth Wakenhut has explained how digital interviews and focus groups can be meaningfully and easily extended and supplemented.

#news #event  Meet us at succeet21 in Munich in October

September 2021 // We are exhibitors at the new market research trade fair succeet21 in Munich and are looking forward to introducing you to our new developments and to advising you personally on all questions regarding digital qualitative research.

#jobs  Job offer: (Junior) Consultant / Project Manager (f/m/d) (German-speaking)

September 2021 // If you are enthusiastic about digital market research and user research, we look forward to receiving your application. You can expect varied and challenging tasks, an open atmosphere and the opportunity to actively help shaping new fields of research.

#news #event  KERNWERT supports Market Research Week as a sponsor and with a presentation

September 2021 // From 4 to 8 October, the "WdM - Woche der Marktforschung" (Market Research Week) will once again focus on the topics that move our industry. The event is being organised for the second time by marktforschung.de and we are pleased to support the WdM as a sponsor and to be there with our own presentation.

#news  KERNWERT at the industry event Week of Market Research

October 2020 // At the beginning of October, the industry portal marktforschung.de organized the "Week of Market Research" for the first time with great success. Institutes, companies and service providers presented and discussed various topics in over 50 events. We were also present with an event.

#event #study  View through the eyes of the participants - How to motivate and inspire people in research communities

September 2020 // More and more companies are engaging in fast and intensive exchange with their target groups in research communities. The success of a research community depends largely on committed and motivated participants.  On 29.09. we will present the Kernwert motivation model, which allows you to include the participants' perspective from the very beginning. 

#event #study #methods  "Should I stay or should I go?" – New in-house study on participant motivation in research communities

September 2020 // On 10 September we will present the first results of our study on research communities at the Online Research Conference (GOR). The aim of the study was to better understand the expectations and motivations of the participants.