New platform for fast qualitative research - with integrated journey map and AI-supported image and text analysis

October 2024 // KERNWERT Direct is our new intuitive, AI-based platform for efficient qualitative research – ideal for compact studies such as diaries, mobile ethnographies, user research, product tests and open explorations.

  Toolkit for Digital Qualitative Research – Method Guide for Diaries, Live Text Chats, Pre-Tasks, and Insight Communities

August 2024 // Qualitative research offers an impressive variety of methods that go far beyond traditional interviews and focus groups. To help you select and apply the best method for your studies, we have developed our new toolkit for digital qualitative research.

  Online dialogue on the draft of the VRR Public Transport Plan 2025

September 2024 // The Verkehrsverbund Rhein-Ruhr (VRR) is launching a dialogue with citizens on the new draft of the VRR Local Transport Plan 2025 on its ‘Einsteigen und Mitreden” dialogue platform.

  New Webinars in September - Inspiration and insights for your research

August 2024 // In our new webinars focused on digital qualitative research, we will show how you can benefit from our integrated AI assistance in your projects.

  New generation of our integrated AI assistant: Enhanced support for your studies

May 2024 // Major update to our research platform with a new generation of integrated AI assistant: Enhanced moderation, editing and creation features provide comprehensive support in all project phases, making qualitative research easier and more efficient.

  AI Webinar at InnovAItion-days

From June 4 to 18, various contributions and events on AI will take place as part of the InnovAItion-days, organized by marktforschung.de, consulting.de, and personal intern. We are happy to support this event as a sponsor and to participate with a webinar.

  Top rating in all categories in marktforschung.de industry study

February 2024 // We are delighted and proud: in the image survey "Software solutions for the insights industry" by marktforschung.de, we were the only software to receive a top 3 rating in all 7 categories, and we even came first in the categories of willingness to recommend and service orientation.

  Webinar and discussion at the Week of Market Research

We will be presenting the results of our in-house study "What's (next) with AI?" at WdM - Woche der Marktforschung on Wednesday 17 April at 13:00, in German language.

  BVM NEON Session: How AI makes our everyday working life better

February 2024 // "How AI makes our everyday work better" is the title of a BVM NEON plenary session on AI that will take place on 29 February. We are pleased to participate with a presentation.

  What's (next) with AI? - Qualitative research and the use of AI

February 2024 // On 22 February, at the Online Research Conference (GOR) in Cologne, we will present the first results of our in-house study on the use of AI in qualitative research. The aim of the study was to better understand researchers' experiences, expectations and challenges.

  Meet us at succeet23 in Wiesbaden

October 2023 // We are exhibitors at the market research trade fair succeet23 at the new location in Wiesbaden and look forward to presenting our AI-powered solutions for research communities, diary studies, homework, focus groups and interviews.

  Hand in hand with AI – New article for marktforschung.de