-
Start Directly
With KERNWERT Direct, you can get started right away without any complex setup. Start your study in just a few steps and invite users. They respond to questions and document activities and emotions authentically and and contextually using text, images, video and audio. A smiley scale ist also available for ratings. -
Authentic Data
The collected data is displayed clearly on the platform and can be analyzed in real-time or easily exported. Video and audio are transcribed with AI support, and all responses can be automatically translated as needed for easier collaboration. -
Understand Directly
Users' moods and evaluations are clearly visualized on a journey map. The integrated AI assistant helps you formulate targeted follow-up questions, create interim results, or identify patterns and trends in responses.
Versatile Applications
Typical Methods
KERNWERT Direct is ideal for capturing experiences and moments authentically and gaining honest insights into your audience’s daily lives.
-
Diary Studies
Users document their experiences and interactions with products or services, providing deep insights into their daily lives. -
Mobile Ethnography
Capture experiences and interactions as participants go about their daily lives to gain a deep understanding of their behaviors and needs. -
User Tests
Get direct feedback from users on websites, apps, or products to improve usability and functionality. -
Homework / Pre-task
Assign small tasks prior to interviews or focus groups to get a first impression and to prepare them for the topic. -
Customer Journey
Track user experiences and gain valuable insights into needs, interactions, and pain points along the journey. -
Target Group Research
Capture attitudes and behaviors in everyday situations to develop a deep understanding of your audience.
