Toolkit for Digital Qualitative Research – Method Guide for Diaries, Live Text Chats, Pre-Tasks, and Insight Communities

August 2024 // Qualitative research offers an impressive variety of methods that go far beyond traditional interviews and focus groups. To help you select and apply the best method for your studies, we have developed our new toolkit for digital qualitative research.

While digital qualitative research is often equated with interviews and group discussions, other tried-and-tested methods can provide deeper insights as an alternative or complement. This might be because they offer authentic glimpses into participants' everyday lives, allow for longer interactions, or simply fit better with your available resources.

In our new toolkit, we present four key methods - diary studies, live text chats, pre-tasks and insight communities - through brief fact sheets that offer a compact overview of each method's unique features, applications, and practical advantages.

Discover how these methods can enrich your research and let us support you throughout your journey. We are happy to assist you with our platform and years of expertise - get in touch today!

Request your free copy now and explore the diversity of qualitative research!